Who We Are
Nothing to do with pest control. Everything to do with business-minded travel and tourism. Simply put, MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) stands for business tourism at its finest. Aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.
That’s us. MICE Management. Join us on your next journey to produce your finest business event yet!
What is MICE?
Meetings and corporate events are typically held in hotel conference rooms or at convention centres. They are single-day corporate events that bring together a group of professionals to address a key challenge or set goals for the organisation.
Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups, or partners. A few days in a resort, hotel, or popular hospitality venue at your company’s expense does wonders for employee loyalty.
Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organisation but also guest conference speakers and the general public.
Events are planned public or social occasions of importance. Exhibitions are essentially trade shows where an organisation promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.
Meet MICE
We believe exceptional events begin with strong collaboration. As a Professional Conference Organiser (PCO) specialising in large Meetings, Incentives, Conferences, and Events/Exhibitions (MICE), we deliver seamless, high-quality event management services in Africa.
What began as a vision to offer flexible, client-focused services has grown into a trusted company committed to partnering with associations and industry organisations to design and deliver impactful conferences, congresses, and large-scale events—in-person, hybrid or virtual. Our experience combines strategic planning, operational excellence, and personalised service to ensure every event runs smoothly and achieves measurable results.
Innovation
MICE Management stands as a beacon of innovation and reliability. With no restrictions or limitations, we remain steadfastly committed to staying up-to-date and relevant in an ever-evolving landscape.
Past Events
Throughout her esteemed career as a Project Manager/Director for Association Conferences in the MICE industry, Michelle has had the privilege of working with exceptional individuals as part of the team in her Project Manager/Director role on the array of events listed below.
AFRICA CLEAN POWER CONVENING 2025
(100 pax)
Cape Town O&G Update 2018
(108 pax)
Testimonials
Edmund Beukes
Charcoal Consulting - 9th World Congress on Conservation Agriculture 2024
From the first call to the last departure, Michelle was in full control of all the delegates and speakers. Her advice and knowledge help build a strong programme and the post farm visit was a smooth experience. She has amazing relationships with all her suppliers and her ‘can do’ attitude made this a wonderful event to work on, with her.
Lindi Green
VDMV Property Holdings
River Quarter Groundbreaking Event: October 2023
Holding a big event is a stressful undertaking for a company. Michelle made the entire experience completely the opposite. She came in with a full understanding of what we wanted and presented the vision to our board of directors. We were all so impressed with her professional and knowledgeable approach.
River Quarter Groundbreaking Event: October 2023
Charlene Reynolds
Director of Strategic Partnerships
Jhpiego, an affiliate of Johns Hopkins University
AlignMNH, a global initiative working to save lives for women and children
International Maternal Newborn Health Conference: May 2023
Having worked closely with Michelle during the planning and execution of the first-ever International Maternal Newborn Health Conference 2023 (IMNHC 2023), I can attest to her abilities to lead a dynamic team of partners, vendors, and clients, in delivering outstanding work and her willingness to go above and beyond to ensure success.
A true leader, Michelle rolls up her sleeves and dives into the trenches with her team and clients. She is incredibly creative, solutions-oriented, and hardworking, always rising to the occasion to support with changing deliverables, tight timelines and unexpected issues while continuing to deliver high-caliber services.
Jhpiego, an affiliate of Johns Hopkins University
AlignMNH, a global initiative working to save lives for women and children
International Maternal Newborn Health Conference: May 2023
Mara Coetsee
Owner, (previously) Red Carpet Travel
Multichoice Board of Director’s: 2017
NASPERS Global CEO’s Easter Weekend: April 2012
A Destination Management Company (DMC) offers far more than mere ground arrangements in their specialised destination. As a meticulous professional with an unwavering commitment to excellence, I’ve spent over three decades managing complex international programs for discerning high-end corporate clients.
However, what truly distinguished my choice of partner who ultimately became an extension of my organisation? It’s an individual who not only comprehends the destination but actively seeks innovative ways to showcase its full potential, steering clear of the ordinary. This person takes your vision and transforms it into reality. When challenges arise or last-minute changes occur, they skillfully leverage their relationships to navigate smoothly. Their professionalism, integrity, and respect remain unwavering as they represent both you and your clients.
Moreover, a top-tier partner operates in your best interest, managing stress and deadlines effortlessly. They communicate effectively, leaving no room for uncertainty. From proposal to reconciliation, they handle the entire program with absolute professionalism and transparency.
If this aligns with what you’re seeking, allow me to highly recommend Michelle. I’ve had the privilege of working with her since 2012, and she embodies all these qualities. In fact, when I contemplated opening a DMC in Cape Town, she was my first choice to lead it.
Multichoice Board of Director’s: 2017
NASPERS Global CEO’s Easter Weekend: April 2012
Dr. Peter de Jong
M B ChB, FRCOG, FCOG, Mmed, Cert Urogyn
Obstetrician & Gynaecologist
Subspecialist Urogynaecologist
UCT Obstetrics & Gynaecology Refresher Course: December 2015, 2019
Royal College of Obstetrics & Gynaecology 2017
International Urogynaecology Association 2016
I have worked with Michelle for many years, on several large international events she organised.
I have always found Michelle to be competent and attentive, with a good eye for detail. Reliability is essential in this industry, and she is extremely dependable.
I hope to work with Michelle again in the future.
Community Upliftment
Michelle has been involved in Won Life and the community of Fisantekraal in some form or another since 2003, when it was a humble vegetable garden and a community clinic that was housed in a container. Now, many years later it has grown into a thriving hub of education for the community with an effective Pre-Primary School, Literacy Centre, Teacher Mentorship Programme and High School Programme. A percentage of the annual profits of MICE Management go to Won Life, and where clients allow we donate excess stationery and conference bags from conferences to the organisation to be used in their programmes.
2 Corinthians 9:10
For God is the one who provides seed for the farmer and then bread to eat. In the same way, he will provide and increase your resources and then produce a great harvest of generosity in you.
Strategic Partnerships
In the post-COVID era, we stumbled upon a game-changer! We’ve enthusiastically embraced a paradigm shift in recognising the benefits of a partnership model as suppliers and freelancers have easily integrated into company operations. This helps us to remain innovative, relevant and infused with fresh energy and power and is cost-efficient for the current status quo. We are grateful to work with these exceptional professionals.
Got a project in mind? We’d love to hear more about it!
- T: 082 594 2443
- E: hello@micemanagement.co.za
-
A: 35 Autumn Wood Street
D’Landen Estate
Durbanville
7550
CAPE TOWN
SOUTH AFRICA







